Picture alpine peaks, green forests, crystal-clear lakes, and charming towns like Ljubljana and Piran. Slovenia is a perfect match for Nordic travelers looking for something authentic, beautiful, and off the beaten path. For those who love freedom and flexibility, Slovenia offers an ideal self-drive experience – explore what you want, when you want.
Join us at the Slovenian Incoming Workshop (SIW) 2025, Slovenia’s leading B2B tourism event. Meet top Slovenian suppliers, build new partnerships, and discover products that resonate with the Nordic market.
Program Highlights:
Main Workshop – May 14 (Arrival May 13 / Departure May 15): A full day of pre-scheduled B2B meetings with top Slovenian tourism providers.
Optional Pre-Tour – May 12–13: Explore Slovenia first-hand and experience what your clients will love.
Optional Thematic Tours – May 15–16: Dive deeper into Slovenia’s nature, wellness, gastronomy, or culture.
The additional tours are optional, but if you haven’t experienced Slovenia yet, we highly recommend taking the opportunity! 
In 2024, SIW gathered 303 companies, including 154 international ones from 33 countries.
Why Join?
Gain insight into a destination that aligns with Nordic travel values – sustainability, authenticity, and freedom. Whether your clients are active adventurers, foodies, families, or road trippers, Slovenia has something for them.
Practical information:
Read more about the whole trip here. And if you are interested in participating, please register here and we will contact you The trip is for travel trade professionals within sales and product management.
For participating, there is a small fee of 250 EUR. Don’t hesitate to reach out if you have any further questions.
We hope you are able to join!
Best regards
Jens Juliussen
Travel Trade & Marketing Director