Lyngenfjord jobber mot Kina

Flere representanter fra reiselivet ved Lyngenfjorden er i Kina. Målet er å bli kjent med turoperatører som ønsker å selge Skandinavia og Norge til reiselystne kinesere.

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Lyngen Experience, XLyngen (før Lyngen Havfiske & Tursenter) og Visit Lyngenfjord deltar på ”Scandinavian Workshop 2017” i Kina denne uken. Første stopp er landets største by, Shanghai, før turen går videre til Guangzhou og Beijing.

– Denne turen er første steg for å få bedre kontakt med det kinesiske markedet. Vi ønsker å bli kjent med kinesiske turoperatører, høre hvilke ønsker de har og dermed samle nyttig erfaring. Samtidig presenterer vi Lyngenfjord som destinasjon og alle våre spennende produkter, forteller Georg Sichelschmidt, reiselivssjef i Visit Lyngenfjord.

Under arrangementet representerer Visit Lyngenfjord reiselivet i regionen, med vekt på Aurora Alps, Artic Lyngen Sjøcamp, Ihana og Reisafjord Hotel. XLyngen viser fram sitt anlegg i Nord-Lenangen og Lyngen Experience forteller den nye lodgen som vil åpnes for gjester i januar 2018.

– Det er et enorm stort potensiale i Kina med tanke på tursime. Hvert år er det er omlag 140 millioner kinesere som reiser utenlands og det er vårt ønske å tiltrekke oss de som er interessert i å oppleve naturen og kulturen ved Lyngenfjorden, avslutter Sichelschmidt.

Workshopene organiseres av Scandinavian Tourist Board (STB) og sammen med bedriftene fra Lyngenfjorden, deltar også flere fra nordnorsk reiseliv gjennom «Arena Lønnsomme Vinteropplevelser».

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Tom Andersson

Redaktør, Reis og Travel News, [email protected]

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